JACKSONVILLE, Fla. — The University of North Florida Ospreys are getting a new look, the athletic program announced Thursday.
The update includes a Osprey bird head logo featuring a white container to allow the use of the logo across a variety of backgrounds, according to a university release. Also being replaced is the North Florida Ospreys bird head and wordmarked stacked logo as the primary logo.
UNF Athletic Director Nick Morrow released the following statement:
“UNF has a strong brand with great logos, but it is time to update many of our marks while introducing some new looks. The new family of logos simplifies and modernizes our brand while maintaining the same bold look that has identified the Ospreys over the past ten years. Thank you to CLC and to the group of coaches, student-athletes, staff and donors who were a part of the brand refresh process. I’m excited to implement our enhanced look as we compete for ASUN Championships and NCAA Tournament appearances.”
The department is introducing are new sport specific wordmark logos, "talon" logos for baseball, basketball, golf, soccer, tennis and volleyball and a new UNF Ospreys script logo.
